![]() ![]() Interactive graphics, quizzes and other gamified formats are also app-friendly. Video and audio content can be embedded natively within apps, facilitating immersive digital storytelling. For example, apps can showcase different types of stories via dedicated feeds or tabs - like breaking news alerts, sports scores, lifestyle features and other content. Native app experiences can be tailored to optimize content discovery and engagement. Unlike websites, apps allow publishers to control the full user experience in a seamless, branded environment. The benefits of controlling the full user experience A mid-2021 Pew Research Center audit of the 97 most trafficked news outlets showed that only 66% had mobile iOS and Android apps. Publishers have been slow to embrace the change 16 years after the introduction of the smartphone. Yet, done right, apps provide publishers with a potent means of deepening reader relationships and revenue in an increasingly mobile-centric world. While websites remain important touchpoints, failing to understand and invest in mobile apps risks ceding ground to aggregators again. This ubiquity of mobile apps in everyday digital habits presents both risks and opportunities for news publishers. eMarketer estimated that in 2022, the average American spent over four hours a day on mobile devices, and over 90% of that time spent was using a mobile app. Mobile apps are now used more than mobile web browsers. ![]()
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